Créer une microbrasserie professionnelle
- Reference: 9782867396755
Beer is on the rise: 2 billion litres are consumed every year in France. From being a "popular" drink, the beer of our ancestors has become a trendy drink, especially if it is original, artisanal and local. It is therefore not surprising that microbreweries are multiplying: at the beginning of 2020, one was opening every day in our country, and if the confinement we experienced this spring has obviously slowed down the trend, it has not cancelled it: it is still possible to create a professional microbrewery... and to make a living from it!
Finding the right positioning, setting up your project and financing it, knowing the formalities and regulations specific to beers, knowing how to brew, selecting the right ingredients, choosing recipes that will please consumers, avoiding unpleasant surprises (microbiological risks for example), choosing your packaging and distribution network... This practical guide answers all these essential questions.
Editions du puits fleuri
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